BMW Guggenheim Lab

Love of art.

Love of luxe.

Love of all things fast-paced (and organic… and the environment… and…)

Just ask your stiletto collection… and your driver… and your credit card. Okay, enough with the ellipses.

So what happens when you combine it all—would the names BMW and Guggenheim excite you at all?

That’s what we thought.

Which is why you’ll die for the BMW Guggenheim Lab—and why, out of all the places it will go over the next six years, it’s first coming right to you.

Do tell! The BMW Guggenheim Lab is all diva. Translation: this movable structure wants to explore Confronting Comfort—how urban environments can be more responsive to your needs, how you can feel more at ease in urban environments, and how to find a balance between modern comfort and your urgent need for environmental and social responsibility. Hello, @Guggenheim.

Love of looooooooooove? Thought so. (Ps. There’s an organic café, too.)

We know you’ll also want to give their ancillary events some love. Comfort case in point: I Meditate NY. Examine your inner environment, and enhance your outer environment. Saturdays from 10:00-11:15 am.

What does sustainable comfort mean to you?

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tagged in: blance, BMW, comfort, environment, environmental responsibility, Event, Guggenheim, Lab, NYC, NYC Events, Social, Social Diva, urban